It’s also the option we suggest using in order to assure the best quality images with the best cropping possible. This is likely the tab you will use most often. We recommend formatting and uploading the image with the highest quality possible to avoid any issues. A pixelated image can instantly make an ad look cheap and unprofessional. Pro Tip: Make sure images grabbed from a site are good enough quality to look great at larger sizes. Google (and AdShark) are not responsible for any copyright infringements. Don’t Ignore Copyright Make sure to only use images that you have the rights to use.Ask yourself if anything in this image will cause problems if it is cropped out or if the image will be unrecognizable at a smaller size. Consider the Display Size Even if you choose a large file size, keep in mind that Google displays this image in all kinds of different shapes and sizes.png with a transparent background, Google will fill the background with black which may not work for your ad. Image File Type Keep an eye on what type of file you grab from the website.Square (1:1) Ideal dimensions are 1200 x 1200.Here are a few things to note as you choose images: Select which orientation you want to use the image for (or both), then press continue and save. You can then set cropping for the options you decide on.Īfter Google scans the page, choose an image for the ad. Now you have the option to select landscape, square, or both. Not seeing the image you’re looking for? It probably isn’t showing because it doesn’t meet the size restrictions that are mentioned below.Ĭlick on the image and select ‘image’ from the drop-down menu. Google will scan that URL for any usable images and will allow you to choose from what it finds. There are a couple of ways to choose images: Scan WebsiteĮnter a URL for the webpage you want to grab images from. While only one landscape and one square image are needed, you can choose as many images for the ad as necessary. Google may give you the option to make one of them optional, but we highly recommend choosing an image for both to assure the ad will look great at all sizes.Įach Responsive Display Ad needs 1 landscape and 1 square image. Depending on your image, you can use the same for both the landscape and the square version or you can choose two completely unique images. One landscape image (1.91:1) and one square image (1:1). The Anatomy of a Standard Responsive Display AdĮach Responsive Display Ad campaign now needs two images. Depending on the ad size, the text displayed will vary. Here you will have a headline (a short version and longer version is needed), a description, the business name and the ad URL. Google provides a few lines for you to fill your ad with any needed information. We will go more into depth on this below, but just know you should use a landscape version of your logo as well as a square version. Google needs two variations of the company logo to populate the logos section of the ad. We will go over how to design and decide on those images below, but simply put, you’ll need a landscape image and a square image for the ad. Google needs two variations of an image (or two separate images) that it will use to populate the image section of the ad. Let’s go over what those individual sections are: The Images Google now simply asks you to upload the individual assets and it will responsively adjust those assets to fill whatever ad size it requires. They needed to craft each size by hand, and it was up to the designer or advertiser to lay them out. In the past, designers had specific sizes they had to design their ads in. Read on to get started and let us know if we missed anything that we may have left unanswered. Need help with learning how to design for these new ads? We’ve put together a how-to guide with our best practice tips to make the transition as easy and painless as possible. Unfortunately, the change will result in fewer companies being able to use the Display Network effectively with its new restrictions, but for most companies, this is a welcome change. The days of creating dozens of different variations of an ad, all at various shapes and sizes, are coming to an end and the process is becoming more efficient. But luckily for skilled creatives and designers, we are used to sudden changes in the industry and can easily adapt and overcome. That’s the sound of graphic designers and agency creatives gasping across the globe after Google Ads announced its making responsive display ads their default ad type for the Display Network (GDN). If you listen closely you’re bound to hear a peculiar sound.
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